When Brews Brothers Café introduced soda to their menu, they didn’t expect it to become one of their biggest revenue drivers.
But that’s exactly what happened.
The Challenge: Sticking to Coffee and Milktea
Like many cafés, Brews Brothers focused on coffee and milk tea. Soda wasn’t part of their original concept.
However, they were looking for:
A high-margin drink option
Something new to attract repeat customers
A way to increase per-order value without increasing complexity
That’s when they added Sodarizer.
The Shift: From Side Drink to 50% of Total Sales
According to Rafael Tan, Owner of Brews Brothers Café:
⭐⭐⭐⭐⭐
“We used to sell only coffee and milktea. When Sodarizer came in, soda drinks took over — now 50% of our sales come from sodas.”
What started as a simple addition quickly became a major revenue contributor.
Soda didn’t just complement their menu, it transformed it.
The Numbers: Before vs. After
Here’s what changed after implementing Sodarizer:
Before Sodarizer
Profit per month: ₱107,200
Profit margin: 67%
After Sodarizer
Profit per month: ₱182,400
Profit margin: 76%
That’s an increase of ₱80,000 in monthly sales or roughly 70% more profit.
Even more impressive? The carbonation cost per glass is under ₱10.
Why It Worked
Several factors contributed to the success:
1. High Profit Margins
Soda drinks require low ingredient cost compared to specialty coffee beverages.
2. Fast Preparation
No complicated equipment or extensive training needed.
3. Broad Appeal
Soda-based drinks attract both younger customers and casual walk-ins looking for refreshing options.
4. Menu Diversification
Adding soda expanded their offerings without changing their café identity.
More Than a Home Gadget
While some see Sodarizer as a home appliance, this case proves it can function as a revenue-generating tool in a commercial setting.
If a working café can rely on it daily to drive 50% of sales, it’s clearly more than just a kitchen add-on.
Whether you own a café, are planning a food concept, or want café-quality drinks at home there’s a clear opportunity to turn soda into a profit center.
Brews Brothers didn’t pivot their entire business.
They simply added one strategic product and unlocked an extra ₱80,000 per month.
Sometimes growth doesn’t require expansion.
It just requires the right addition.